How to start your own sustainable business in creative area
2 days workshop
22 & 29 January
22.01 10:30 - 14:30
29.01 10:30 - 14:30
29.01 10:30 - 14:30
ZOOM
Free
Register to the free workshop
N.B.: there are 2 modules - January, 22 and 29
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Sustainability in practice
Together with experts from the Netherlands, Spain, Ukraine and Latvia, we will consider the transition to sustainable development in practice and the role of design in this process. The workshop audience will hear real cases and get tips on how design can help develop circular business models and what design strategies can be used to find new opportunities in existing business models. On specific examples we will consider how it is possible to make production circular, how use of plastics fits into this concept and how to make consumption of the goods sustainable.
- The workshop will be held in English, Ukrainian and Russian.
Working for many years in the design field, we know what a great driving force design has. Modern designers work at the intersection of disciplines and can offer businesses effective tools to successful change an existing model to a new one, based on the principles of sustainable development. So, in our January workshop, we aim to pass these tools from hand to hand.
Lecturers
Billie van Katwijk
Netherlands
«I am fascinated by nature: that endlessly shapeshifting, growing, blooming, dying, sprouting, phenomenon. From these natural cycles all sorts of materials emerge. Some are treasured while other materials remain unseen or unappreciated. Through design I want to value the unvalued.
In my lecture I will introduce my studio and show my approach to materials and design, in addition I will share my experience I obtained with different clients.»
Conceptual product designer Billie van Katwijk is fascinated by nature: that endlessly shapeshifting, growing, blooming, dying, sprouting, phenomenon. From these natural cycles all sorts of materials emerge. Some are treasured (gold, oil, diamonds) while other materials remain unseen or unappreciated. Billie van Katwijk unravels the beauty of these materials. Slaughterhouse-waste becomes a luxury-leather, a residue from the sewer shows its hidden colors when turned into a glaze. Cremation ashes are transformed in a delicate porcelain. Van Katwijk believes in showing contradictions and taboos, but she doesn't judge. Her projects seduce people to think and to engage in a dialogue. "My concepts are completed by the user, with his or her own thoughts.
www.billievankatwijk.com
In my lecture I will introduce my studio and show my approach to materials and design, in addition I will share my experience I obtained with different clients.»
Conceptual product designer Billie van Katwijk is fascinated by nature: that endlessly shapeshifting, growing, blooming, dying, sprouting, phenomenon. From these natural cycles all sorts of materials emerge. Some are treasured (gold, oil, diamonds) while other materials remain unseen or unappreciated. Billie van Katwijk unravels the beauty of these materials. Slaughterhouse-waste becomes a luxury-leather, a residue from the sewer shows its hidden colors when turned into a glaze. Cremation ashes are transformed in a delicate porcelain. Van Katwijk believes in showing contradictions and taboos, but she doesn't judge. Her projects seduce people to think and to engage in a dialogue. "My concepts are completed by the user, with his or her own thoughts.
www.billievankatwijk.com
Daria Biryukova
Netherlands
«In this interactive lecture workshop, Studio Mixtura will give insides on how design can help to develop circular business models and which design strategies could be used to find new opportunities in existing business models to make a smooth transfer. With the concrete examples on how we can make the manufacturing circular, how do we make plastics circular and how do we make consumption goods circular».
Studio Mixtura was founded in 2015 in Eindhoven, when Daria graduated from the University of Applied Arts in Vienna. Daria Biryukova is a design alchemist who is passionate about experiments with waste and secondary raw materials. She is looking for smart, sustainable and beautiful solutions for everyday life and believes in design as a powerful and effective medicine, a "potion" that can help build a better life. Daria begins each of her projects with in-depth research and analysis of all the ingredients that appear after production or processing. This approach allows us to work with a very wide range of industries and collaborate with experts from different disciplines. Research leads to a completely new way of storytelling and answers to the question: why the product, material is produced in this way, why the waste is accumulating, how it could get a sustainable treatment and as the outcome what is the design of a new product.
www.studiomixtura.com
Studio Mixtura was founded in 2015 in Eindhoven, when Daria graduated from the University of Applied Arts in Vienna. Daria Biryukova is a design alchemist who is passionate about experiments with waste and secondary raw materials. She is looking for smart, sustainable and beautiful solutions for everyday life and believes in design as a powerful and effective medicine, a "potion" that can help build a better life. Daria begins each of her projects with in-depth research and analysis of all the ingredients that appear after production or processing. This approach allows us to work with a very wide range of industries and collaborate with experts from different disciplines. Research leads to a completely new way of storytelling and answers to the question: why the product, material is produced in this way, why the waste is accumulating, how it could get a sustainable treatment and as the outcome what is the design of a new product.
www.studiomixtura.com
Carissa ten Tije
Netherlands
«The lecture I would like to give is about combining disciplines and different ways to approach sustainability and how to apply this in your (professional) life.»
Carissa ten Tije started Studio CTT in 2019 after graduating from the Design Academy Eindhoven. Her projects focus on two areas – social design and ceramics. As a designer, Carissa feels responsibility towards her surroundings and is aware of the importance of curiosity, critical thinking and reflection on creative processes. She sees the strengths in finding quick solutions, research in new materials, ceramics and social inclusion. She attaches great importance to cooperation, a combination of different perspectives, skills, technologies and knowledge exchange. According to Carissa, not only do people work together all the time, but so do materials and techniques, and this can lead to amazing results.
www.studioctt.nl
Carissa ten Tije started Studio CTT in 2019 after graduating from the Design Academy Eindhoven. Her projects focus on two areas – social design and ceramics. As a designer, Carissa feels responsibility towards her surroundings and is aware of the importance of curiosity, critical thinking and reflection on creative processes. She sees the strengths in finding quick solutions, research in new materials, ceramics and social inclusion. She attaches great importance to cooperation, a combination of different perspectives, skills, technologies and knowledge exchange. According to Carissa, not only do people work together all the time, but so do materials and techniques, and this can lead to amazing results.
www.studioctt.nl
Gundega Strauberga
Latvia
«Dreaming up scenarios for tomorrow will help us form a new point of view today»
I try to keep an eye on hidden gems, objects or subjects that have always been there, but usually ignored by the passers-by. Be it a global issue that can hardly be something ignored or just a grocery list left behind in a supermarket basket, I like to work both as a storyteller and a treasure hunter. The treasure for me lies in noticing links and connections. It is finding the glue for things that may not be naturally sticky.
To mirror our kind, I use references to the human world, and I strive to use the thinking and skills of a designer to engage people. My work is about meaning and culture, about adding to what life could be, challenging what it is, and providing alternatives that loosen the ties reality has on our ability to dream. Its value is in 'designing attitudes' - not in what it achieves or does but how it makes people fee.
www.gundegastrauberga.com
I try to keep an eye on hidden gems, objects or subjects that have always been there, but usually ignored by the passers-by. Be it a global issue that can hardly be something ignored or just a grocery list left behind in a supermarket basket, I like to work both as a storyteller and a treasure hunter. The treasure for me lies in noticing links and connections. It is finding the glue for things that may not be naturally sticky.
To mirror our kind, I use references to the human world, and I strive to use the thinking and skills of a designer to engage people. My work is about meaning and culture, about adding to what life could be, challenging what it is, and providing alternatives that loosen the ties reality has on our ability to dream. Its value is in 'designing attitudes' - not in what it achieves or does but how it makes people fee.
www.gundegastrauberga.com
Pitusa Bolaño
Spain
"As you know, textile sector has a high footprint in our environment; the use of water and other scarce natural resources, the need of zero waste and the concept of design with a Cradle 2 Cradle mentality, these are all essential axes that our SMEs should include in their DNA business model if they want to grow and develop. I am not proposing a "master class", but an introduction to a needful change: the need of a more sustainable fashion industry. Sustainability is a must, and better practices will revert in strengthening the image of the companies in their portfolio (and thus hopefully) will lead to a turnover and EBITDA improvement".
Pitusa Bolaño (Spain) — EBRD Group Coordinator, Senior industrial & business management consultant, textile-apparel sector, women-led MSME. She has 28 years of experience in textile companies in both retail and manufacturing. As well as 27 years of experience in developing commercial export strategies for textile companies according to customized international marketing strategies. Has knowledge of worldwide textile sector in the fields of international distribution networks, consumer habits and price retail position. This applies to all 27 European countries, as well as the United States / Canada, Mexico, Bolivia, Chile, China, Japan, Singapore, Taiwan, Russia, Morocco and Tunisia.
Pitusa Bolaño (Spain) — EBRD Group Coordinator, Senior industrial & business management consultant, textile-apparel sector, women-led MSME. She has 28 years of experience in textile companies in both retail and manufacturing. As well as 27 years of experience in developing commercial export strategies for textile companies according to customized international marketing strategies. Has knowledge of worldwide textile sector in the fields of international distribution networks, consumer habits and price retail position. This applies to all 27 European countries, as well as the United States / Canada, Mexico, Bolivia, Chile, China, Japan, Singapore, Taiwan, Russia, Morocco and Tunisia.
Oksana Gutsalenko
Ukraine
Oksana Gutsalenko has diverse professional experience. For the last 10 years she has been working in the design and construction field, and since 2016 she has been engaged in marketing in the field of construction of energy-efficient houses. She graduated with a degree in foreign economic management from Wisconsin International University (USA) in Ukraine (now –Ukrainian-American Concordia University). She always paid a lot of attention to the moral values and real benefits of the product she worked with. She took the course «Sustainability: A New Philosophy of Thinking» from the Responsible Future Agency (Ukraine), dedicated to the principles of sustainable development and the UN Global Compact 2030, and «Active House Course» on sustainable construction, participated in Dutch Design Week. Actively promotes the ideas of sustainability in the field of construction in Ukraine.
Dasha Tsapenko
Ukraine-Netherlands
Dasha Tsapenko was trained as an architect and a social designer. Her work explores the on-going mutually defined relationship between human bodies and the (designed) spaces they occupy. She combines tools of performance, fashion, architecture, and microbiology to unpack social and spatial interactions, as well as speculate about the future in a variety of formats: personal artistic projects, research and curation, creative direction, and education. In 2020 she won the Bio Art and Design Award. She currently works as a researcher at the microbiology department of Utrecht University, investigates bio-grown textiles, as well as teaches design at ArtEZ University of Arts.
House of Thol
Netherlands
«We will be talking about a few of our designs and the entrepreneurial choices that they have faced to try and grow business in a sustainable way while protecting their independence as designers».
House of Thol products make green living easier and more fun. They design natural solutions to help you keep your plants alive or your fruits and vegetables last longer. And create stylish tools that make it easy to create arrangements with only a few flowers from your garden or to use to grow cuttings or sprout pits. In collaboration with partners, they design furniture and lighting that is produced socially and locally, making use of redundant materials or materials with a small footprint. They think really hard about efficient manufacturing, use materials that are durable and make products that can be repaired or of which broken parts can be easily replaced. Actually, they just make the things we really want to have ourselves.
www.houseofthol.nl
House of Thol products make green living easier and more fun. They design natural solutions to help you keep your plants alive or your fruits and vegetables last longer. And create stylish tools that make it easy to create arrangements with only a few flowers from your garden or to use to grow cuttings or sprout pits. In collaboration with partners, they design furniture and lighting that is produced socially and locally, making use of redundant materials or materials with a small footprint. They think really hard about efficient manufacturing, use materials that are durable and make products that can be repaired or of which broken parts can be easily replaced. Actually, they just make the things we really want to have ourselves.
www.houseofthol.nl
Olena Rantsevich and Tatiana Zhdanova
Ukraine
Olena Rantsevich, co-founder of Stockholm Studios and PlaceR, consultant for the development of noble ideas.
Tatiana Zhdanova, space marketing specialist, author of the gravitation marketing approach, co-founder of the PlaceR incubator.
Stockholm Studios is an intellectual co-living and cultural center in Irpen, a town near Kyiv. Purpose – to promote the development of the town, to be the birthplace of great stories, creative cooperation and valuable meetings.
PlaceR is a place incubator, an author's method of creating time-sustainable business models based on the personalities of the founders, the interests of key stakeholders and territories.
Tatiana Zhdanova, space marketing specialist, author of the gravitation marketing approach, co-founder of the PlaceR incubator.
Stockholm Studios is an intellectual co-living and cultural center in Irpen, a town near Kyiv. Purpose – to promote the development of the town, to be the birthplace of great stories, creative cooperation and valuable meetings.
PlaceR is a place incubator, an author's method of creating time-sustainable business models based on the personalities of the founders, the interests of key stakeholders and territories.
Programm
January 29 – 2nd module
10:30
10:30
Greetings from Creascope founders — Tatiana Stakhivska and Olga Yatsenko
10:40
10:40
Olena Rantsevich and Tatiana Zhdanova, co-founders of PlaceR
PlaceR is a place incubator, an author’s method of creating time-sustainable business models based on the personalities of the founders, the interests of key stakeholders and territories.
11:10
11:10
Q&A session with PlaceR
11:20
11:20
Oksana Gutsalenko and representatives of the project team of Teco Park, Ukraine
Teco Park — the first in Ukraine EXPO of modern energy efficient construction, renewable and ECO technologies, organized in the format of an exhibition town.
There are the best manufacturers and innovative technologies in various industries that provide a comfortable, modern country life.
There are the best manufacturers and innovative technologies in various industries that provide a comfortable, modern country life.
11:50
11:50
Q&A session with Teco Park
12:00
12:00
Julia Shevchenko and Kateryna Beslik, co-founders of Garderobka, Ukraine
"About ethical consumption and prudent purchases: this is when you don’t throw an old thing with a hole in the trash, but give it a new life. We will not save the world in a few hours, but we are able to make it a little better."
Garderobka is a service for creating unique images in the style of art and fashion. The company develops personal collections of upcycling and custom clothing.
Garderobka is a service for creating unique images in the style of art and fashion. The company develops personal collections of upcycling and custom clothing.
12:20
12:20
Daryna Antonenko, co-founder of Re:ban, Ukraine
"How I found the optimal business model for my social enterprise."
RE:ban — the enterprise which gives the second life to the used banner fabric, sewing from it stylish craft products: bags, covers, shoppers, cosmetic bags, cases, covers for documents.
RE:ban — the enterprise which gives the second life to the used banner fabric, sewing from it stylish craft products: bags, covers, shoppers, cosmetic bags, cases, covers for documents.
12:45 – 13:15
12:45 – 13:15
Break
13:15
13:15
Carissa ten Tije, The Netherlands
"The lecture I would like to give is about combining disciplines and different ways to approach sustainability and how to apply this in your (professional) life."
www.studioctt.nl
www.studioctt.nl
14:00
14:00
Thomas Linssen & Jana Flohr,
co-founders of House of Thol, The Netherlands
co-founders of House of Thol, The Netherlands
House of Thol products make green living easier and more fun. They design natural solutions to help you keep your plants alive or your fruits and vegetables last longer and create stylish tools.
www.houseofthol.nl
www.houseofthol.nl
14:30
14:30
Q&A session with House of Thol
14:45
14:45
Dasha Tsapenko, social designer, Ukraine-Netherlands
She combines tools of performance, fashion, architecture, and microbiology to unpack social and spatial interactions, as well as speculate about the future in a variety of formats: personal artistic projects, research and curation, creative direction, and education.
15:15
15:15
Q&A session with Dasha Tsapenko
15:30
15:30
Approximate end of the workshop
This project is funded by the EU under the EU4Business initiative and supported by the EBRD: advice for small businesses in Ukraine | #EBRD | #EU4Business |
Explore the future together!